process · seven stages, three gates
The pipeline is the product. Every change to your store walks the same seven stages in the same order, and three of those stages can send it backwards. Click a stage to see what enters, what leaves, and what stops it.
A goal, a complaint or a number that moved becomes a ticket: scope, acceptance criteria, priority and the agents assigned. Atlas writes it, and no downstream agent is allowed to widen it.
Layout, states and spacing against your existing design language. The output is a spec with redlines and every interaction state — not a picture for the build agent to interpret.
Copy in your voice, checked against product specs, with metadata and structure reviewed for anything that would cost organic traffic. Two agents work the same ticket and can block each other.
The spec becomes theme code and API work on a branch. Accessibility, breakpoints and interaction states are part of the definition of done, and every data change ships with its rollback.
Acceptance criteria run as tests across six devices and a real checkout path, plus visual regression against the last shipped build. Ledger sets the success metric here, before anything goes live.
The ticket arrives as a diff with the reasoning attached: what changed, why, what it is measured against, and what happens if it fails. Approve, edit or reject.
Merge, deploy behind a flag, then watch error and conversion rates for the first hour. If either moves the wrong way, Relay reverts without asking and reopens the ticket.
No claim without a spec to back it, no ship without a metric to judge it. Agents that cannot show the evidence do not pass the ticket on.
QA can fail the build agent. SEO can block the copy agent. Data can kill the whole team’s work. No agent can overrule the one that blocked it.
The last gate is a person. Every diff, every reasoning trail, every rollback plan lands with you before it touches a customer.
The Live page shows the same pipeline running on real tickets — queue depth, agent load, and what shipped in the last hour.